Laurent Zahut- Producer and Strategy Consultant


The simplest passions can often lead to the most fulfilling careers. Laurent Zahut's passion for the world of cinema started at a young age, focusing on the story-telling aspect of films. Immersing himself in the world of strong images, memorable moments, and sharp dialogue, Laurent was able to escape the monotony of everyday life and get closer to the adventures of his favorite characters.


Since the year 2000, Laurent Zahut has continued to pursue increasingly ambitious projects, with a growing passion for sharing his marketing expertise. This has led him to a successful career as a consultant. Terre Neuve has a long list of clients including Walt Disney Company, Twentieth Century Fox, Columbia Pictures, Paramount, Stage Entertainment, Warner, Pathé, Gaumont, UGC, and Laurent's influence has extended beyond cinema. One of his most successful campaigns was the digital campaign he created for the release of the film Hitch starring Will Smith, which was a huge success. Laurent was able to innovate the industry by blending cinema and marketing in new ways.

Laurent's career took off when he was offered a professional opportunity by Alain Riou, head of the Nouvel Obs. With his extensive knowledge of film and his experience as a journalist in high school, Laurent was able to join the editorial department of a prominent French media company. He was able to identify changes in the media industry and see new dynamics in the methods used by film producers and distributors.

Laurent Zahut found that using the same formula of cutting the best moments of a movie to create a trailer was becoming repetitive and uninspired.

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